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[You can take graduate education courses in learning theory to explore the subject treated here in just a few paragraphs, so please excuse some oversimplication:]
Standards and Guidelines about curriculum outcomes (the content of what you teach to students, and the results you want to have some measures of) are expressed in these three words:
Educators in the health care professions presume to be able to change all these things in their students; and, within reason, educators strive to observe or measure these things.
Your program is designed to impact students' learning. And learning is well understood to be three kinds of behavior: